MILK AND MEAT?
Myth: It’s not fair that dairy producers also have to pay the Beef Checkoff.
Fact In today’s evolving dairy climate, more and more dairy stock is becoming part of the U.S. beef supply. And because Beef Checkoff founders wanted to ensure nobody got a free ride, dairy producers do pay the Beef Checkoff. In return, they benefit from its promotion, research, and education efforts, and currently hold about 12% of the seats on the Cattlemen’s Beef Board...and that’s the truth of the matter.
Dairy cattle are often processed for ground beef –highly popular with consumers, ground beef recipes are the most searched for recipes throughout the year – with meatloaf consistently in the lead, according to NCBA’s Google Search Reporting. Visit IDBeef.org to see the boundless resources for consumers that support cooking with this versatile and affordable protein source.