Idaho Chef Goes Big With Idaho Finger Steak Innovation

As part of the Idaho Beef Council’s (IBC) foodservice innovation strategy this year, the IBC partnered with highly respected food experts to develop material that demonstrates the versatility of the Idaho finger steak, expanding adaptations from casual to elegant.

The IBC worked with Idaho Chef, Adam Hegsted of Eat Good Group and Chef’s Roll, a highly specialized community of food-focused professionals with unique influence within the global, professional chef and foodservice arena to develop a video series demonstrating reimagined delivery of Idaho’s classic beef finger steaks. Chef’s Roll is one of the leading global culinary communities that connects chefs around the world and at the same time delivers tremendous reach and engagement with over one million followers on social media platforms. The segments launched on Chef’s Roll social and digital platforms and were reshared on IBC channels garnering more than 254,000 views. They will continue to provide education and inspiration in foodservice outreach education throughout the year as the IBC engages with chefs and restaurant owners as part of this year’s innovation campaign.