Exec Update

We are in final preparations for our annual meeting in Sun Valley next week! If you haven’t already, make plans to join us as we work to make policy that will continue the success of the beef industry across our state.

Don’t forget to thank our veterans, this week and remember those whom we have lost. God Bless America!

As a side note, our staff will not be in the office next week so please reach out via email if you need assistance.

--Cameron Mulrony

Executive Vice President

Idaho Cattle Association

We can't wait to see you next week!

Late registration is available onsite & by calling our office.

*Meals can't be guaranteed if registering onsite

Idaho’s bipartisan redistricting commission

proposes new legislative map

Idaho’s bipartisan redistricting commission proposed a new map of state legislative districts last week, representing a potential breakthrough for the group working to redraw political boundaries. Idaho was the second-fastest growing state in the country over the previous 10 years, according to the 2020 census. But that growth was divided and uneven. That’s why Idaho’s two congressional districts and 35 legislative districts need to be thrown out and redrawn.

Read more here, from Idaho Press

Meatpacking plant in Idaho Falls nears completion

Construction on a new meatpacking plant in Idaho Falls is winding down.

Intermountain Packing General Manager Bob Stirling says the 65,000-square-foot building is being built on a 9-acre parcel of land at 1096 East Iona Road. It is slated for completion in January, barring any delays due to inclement weather.

Continue reading here, from East Idaho News

Producers Stepping Away Is Not Good For Idaho, Industry

The past couple of years have been very challenging for cattle producers across the Northwest. This year, it was record heat and drought. Last year, it was the pandemic and supply chain shutdowns. And before that, a lack of hook space and several other issues between producers and the packers. And because of that, producers in the Gem state are looking at selling the ranch and moving in another direction. Cameron Mulroney, Executive Vice President of the Idaho Cattle Association says the non-farming community may not realize how much the state benefits from cattle production.

Continue reading here, from Pacific Northwest Ag Network

Beef Shines as MVP (Most Valuable Protein) Through Sports Sponsorships

Sporting event sponsorships provide the opportunity to reach large numbers of consumers to reinforce positive consumer impressions of beef as a source of enjoyment and pleasure. Through sponsorship of the Boise Hawks, University of Idaho sports, the Snake River Stampede and the Idaho Falls Chukars, beef promotion has reached more than 180k in person and 1M Idahoans through online and broadcast channels, throughout the state. To demonstrate the ways these sponsorships connect with consumers, we’ll take a closer look at this year’s sponsorship of the Idaho Falls Chukars, which delivered in-stadium promotions and engagement to 111,314 fans (a single-season stadium record).

A new “Idaho Beef Stand” opened this season, exclusively featuring beef menu items which contributed to a 25% increase in beef sales at Melaleuca Field over 2019 levels. One special entree included the “Aloha Burger,” which was the winning recipe submitted by Javier Hernandez, during the Summer Grilling Social Media Campaign that drew more than two hundred entries from Facebook and Twitter. This specialty featured a teriyaki glaze, pepper-jack cheese, roasted red peppers and a slice of pineapple on a ½ pound beef patty. The award-winning burger was added to the menu and sold throughout the season.

In addition to the Summer Grilling contest, beef was promoted through a variety of channels!

At retail providing incentives to purchase more beef: 1,200 game tickets to games during Beef Month were provided to Albertsons and awarded for beef purchases over $10.

On-Field activities and contests to increase beef awareness, such as the fan favorite ‘Build-A-Burger’ engaged fans during every game through the season allowing participants to win coupons for burgers from The Idaho Beef Stand.

In-stadium announcements shared beef messaging focusing on Idaho’s beef industry, ranching heritage, beef’s versatility and nutritive value over the stadium PA during games (at least three times per game).

Celebrating Idaho Beef Month on social media: All games in July were advertised on social media to 18,939 followers, averaging 5,000 interactions per post.
Highlighting beef’s enjoyment factor: On two special nights during Beef Month, the Chukars offered steak dinners at the Idaho Beef Stand. This unique offering was promoted on social media and over the stadium PA.

To learn more about the consumer programs your checkoff dollars support, visit IDBeef.org where you can find articles and annual reports.

Montana MacConnell

Sadie Buck

Taylor Dixon

Grace Ertel

Hailey Chambers

Jay Harder

Kirk & Sherry Southern

Jarret Mink

Jace Mink

R Angus Ranch

Garrett Dines

Ellie Tesnohlidek

Macy Hagler

Samantha Short

Fern Ridge Herefords

Ag Proud Idaho

333 Ranch LLC

Thank you to all of our new & renewed members!

Fed Cattle

$2 to $4 firmer

Boxed Beef

Choice

increased $5.33

Select

increased $5.58

Market Cows

mixed $1 softer to $1 higher

Calves

mixed $2 softer to $3 firmer

Corn

down $0.15/bushel

Mini Taco Bowls

Mini Taco Bowls are the perfect party food for entertaining, game day or a delicious snack that pleases little (and big!) kids. With just a little prep, these tiny taco bites featuring ground beef can be assembled in under 10 minutes!

View the recipe here, from Jersey Girl Cooks