Beef is Front and Center During Climate Week NYC
When consumers hear conflicting messages about beef’s role in climate change, it is important to balance the conversation by providing perspectives and science-based information to ensure that the full story is being told. This is especially important during highly visible events such as Climate Week, an annual global event that gathers key opinion leaders and thought influencers to share updated science and technology to inform climate change commitments.
In late September, the annual Climate Week NYC event, hosted by The Climate Group in partnership with the United Nations, the City of New York and the 2021 United Nations Climate Change Conference, often leads to increased media coverage questioning the sustainability of the cattle industry, but it also provides an opportunity to proactively share beef’s sustainability story and positive information about its role in healthy sustainable diets.
The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, decided it was time to share the beef industry’s perspective as part of the official Climate Week schedule during this year’s event. The virtual session entitled “Can beef be sustainable? Cattle's role in the climate solution,” was moderated by nutritionist Nicole Rodriguez, RD, NASM-CPT, and featured a panel of speakers including Jessica Gilreath, Ph.D., postdoctoral research associate at Texas A&M University; Jen Johnson Livsey, cattle producer at Flying Diamond Ranch in Kit Carson, CO; and Lamar Moore, celebrity chef and winner of Food Network's Vegas Chef Prizefight.